What is likely to happen to substitute goods when the price of one increases?

When the price of one good increases, the demand for its substitute is likely to rise due to the consumer's preference for more cost-effective options. Substitute goods are those that can replace each other; hence, if the price of one substitute goes up, consumers will tend to shift their purchasing behavior towards the other, less expensive substitute. This increased demand for the substitute occurs because consumers seek to maximize their utility by spending less money while still fulfilling the same need or want.

In a typical economic scenario, when the price of a good increases, it becomes less attractive to consumers, prompting them to either reduce their consumption or turn to alternatives. In this case, the rise in demand for the substitute reflects this shift towards the more affordable option, demonstrating the relationship between the prices of goods and consumer behavior.